How Environmental Professionals can use LinkedIn to grow their Career - 6 June, 2018

LinkedIn is a networking tool used by individuals and organisations to present a professional online profile. Clients may use LinkedIn to check the credentials of their next consultant or businesses may use the tool to market their products, services and capabilities. Highly effective LinkedIn profiles can demonstrate your influence and expertise.


June 6, 2018 - 1:00 pm


July 4, 2018 - 2:00 pm


Webinar   View map



A standout LinkedIn profile is essential in today’s market, this workshop will show you what you need to do today to support your career and business tomorrow and beyond.

This workshop will be delivered in two 1-hour sessions. Session One, 6 June 2018 will cover how to develop the perfect LinkedIn profile, whilst Session Two on the 4 July 2018 will show how to use it. The workshop will be focused on the environment industry and is suitable for people wishing to use LinkedIn for individual and/or business applications.

Session One (1 pm AEST 6 June 2018):

  • The power of developing a great LinkedIn profile.
  • How LinkedIn can support your career.
  • The 5 P’s of LinkedIn perfection. We will look at the format of a standout headline, summary and employment experiences.

Homework and feedback:

Apply the concepts from Session One to your individual or business profile.  Kylie will provide feedback on your updated profile between the Sessions.

Session Two (1 pm AEST 4 July 2018):

  • Using LinkedIn to position as an expert / authority.
  • Know how to reach out, connect and engage.
  • Setting up for sustained success.
  • Access to the workshop sessions on 6 June and 4 July 2018
  • Training manual
  • Recording of the workshop
  • Feedback on your profile (when submitted to Kylie between Sessions 1 and 2).

Kylie Chown – Linked in profile

Kylie Chown is a Coach, Trainer and Mentor.

She has over 15 years of experience working with professionals and business to grow their careers and business using LinkedIn.

Kylie has been featured as an expert in the Social Media Examiner, Huffington Post, Australian Institute of Management (AIM), Franchise Business, HRM America and Leaders in Heels.

She is currently one of seven Reach Certified Branding Analysts.  She is the co-author of the book “CONNECT: How to Leverage Your LinkedIn Profile for Business Growth and Lead Generation.

  • An understanding of how LinkedIn can help your environmental business / career.
  • Practical framework and hands-on LinkedIn profile development – you will leave with the exact steps you need to write content across the 5 key areas of your profile.
  • Know how to use LinkedIn to position as an expert / authority.
  • Learn how to reach out, connect and engage.
  • Set-up for sustained success.

CASANZ has a LinkedIn page which we use to highlight  CASANZ activities, industry news and our training and events program.  Additionally Special Interest Group (SIG) members can join the SIG group pages which serve as a forum for discussion and networking.

Follow CASANZ on LinkedIn here.

Connect with the Odour SIG here.

Connect with the Indoor Air SIG here.

Connect with the Measurement SIG here.

Connect with the Australian New Zealand Aerosol Assembly (ANZAA) here.

Connect with the Modelling SIG here.

Connect with the Emerging Air Quality Professionals here.

Connect with the Transport SIG here.

“Kylie has developed a proven process to maximise results from LinkedIn. As a result of working with Kylie I now understand the what, why, who, when and how to utilise LinkedIn to generate maximum returns. Since Kylie’s involvement, mentoring and guidance my returns are now significant, I am talking to the right people about services that meet my client’s needs, the enquiry rate has increased by more than 400% and my company visibility has increased substantially. I would highly recommend working with Kylie to all and any business who wants to take the confusion, frustration and lack of results out of their daily routine. If you want results, then Kylie certainly demystifies the grey area around digital marketing, specifically LinkedIn.”

“Kylie was highly recommended by a work colleague and I am so glad that I listened and took action. Before working with Kylie I found the LinkedIn process overwhelming and time consuming. I was not sure where to start and whether I was doing it correctly. When working with Kylie, it’s like the light just went on. Kylie’s expertise, passion, attention to detail, delivering more than expected, ongoing support and valuable feedback is amazing. The whole process was fun and enjoyable and easy to understand. The difference in the number of connections and content value is exponential. Kylie is truly an expert in her field and has a strong passion in helping people achieve great results for their business. I strongly endorse Kylie if you want to achieve great results. Thank you Kylie!”

There are no specific software requirements for this event.  The webinar will be conducted using Zoom. ( You will be provided with a link to access each session.

CASANZ Members: $40

Non Members: $80

Price is for both sessions and includes profile feedback between the webinars.

Late registration after 5 June, 2018 will incur an additional fee: AU$25

Jacinda Shen Training Co-ordinator